This weekend saw the first ever National Plum Day, recently established as being the 2nd Saturday of August each year. The aim is help restore plums to the top of the British fruit charts. The Day has been set up by the Pershore Plum Festival, the Three Counties Traditional Orchard Project and The Vale Landscape Heritage Trust.
Commenting on the launch of National Plum Day, event organiser, Angela Taylor said:
“Plums were once the nation’s favourite fruit and for good reason, they even helped win WW1 as jars of plum jam kept the troops in the trenches going. Plums are packed with nutrients and antioxidants, said to help control obesity and diabetes, aid digestion and are great for skincare – to name but a few benefits. What’s more, we grow them here in the UK, yet many plum orchards have fallen into neglect. We want to see this versatile fruit top shopping lists and restaurant menus again and National Plum Day is the perfect place to start”.
It may be too late to celebrate Plum Day (it finished yesterday!) but the Pershore Plum Festival happens throughout August. It celebrates its long association with plums of all varieties and sees this riverside market town become a sea of purple and yellow, reflecting the colours of its two most famous plums – the Pershore Purple and the Pershore Yellow Egg Plum.
The main events of the Pershore Plum Festival take place from Saturday 25 – Monday 27 August. Full details are available on the festival website: www.pershoreplumfestival.org.uk